S’mores. If you haven’t heard of them, you probably don’t spend enough time in the great outdoors. Loved by boy scouts and girl guides in Canada and the United States since the 1920s, they have enjoyed rising popularity in Australia in the past decade. 

Also known as marshmallow toasts or graham cracker sandwiches, they are basically chocolate and toasted marshmallow sandwiched between two biscuits. As you guessed it, s’more is a contraction of the two words: some and more. 

And that’s exactly what lovers of Bundaberg Distilling Company’s Campfire Rum did last Winter. After the release of the first limited-edition Campfire Rum series in 2023 – like Oliver Twist, fans were left wanting more. 

Bundaberg Rum Distillery Marketing and Experience Manager Duncan Littler said the Burnt Butterscotch and Toasted Macadamia Campfire Rum they released last year flew off the shelves. “We sold our six months’ worth of stock in a month,” he said. “In late May this year we released our next instalment in the Campfire series: Toasted Marshmallow with Rich Melted Chocolate and Biscuit and we are expecting it will be even more popular. “As we enter the cooler months, there’s no better reason to get together and create those lasting memories that Bundaberg Rum is all about.”

Best served neat or with a dash of cola, under the stars, yarning with mates around the fire. What s’more could you want?   

Available nationally, while stocks last.   


BUNDABERG RUM VISITOR EXPERIENCE is at Hills Street, East Bundaberg. Telephone 07 4131 2999