Gold scalloped edges. A raspberry-coloured centrepiece, flanked by two pretty, soft, pink ribbons. Dainty, white lace touches. This may sound like the description of an iconic Australian biscuit, but it also sets the tone at one of the Bundaberg Region’s most loved fashion boutiques.
Fine detail and quality have been the hallmarks of VoVo’s Boutique for more than 15 years. Long term employee, Lynne Booth has been there from the early beginnings. “I’m really attached to this store, I love it and I know other ladies do too,” she said. “There’s always been something about VoVo’s that draws you in, even as the styles and labels have changed.” Pene Makepeace, also the owner of Sanshells Boutique (page 2), purchased VoVo’s in September. “VoVo’s Boutique was struggling throughout COVID-19 when social events ceased. We all stopped going out, and there were no events and gatherings,” Pene said. “I really want to keep VoVo’s going forward now that normal life has resumed. I want VoVo’s to be known as the store where ladies can find unique, quality garments they love.”
Pene spoke of the online shopping effect; customers rushing in last minute when their online purchase didn’t fit or show up. She said it was common for ladies to turn up to local events in the same dresses, all purchased from mass online companies. “We only stock a small number of garments from each collection,” Pene said. “If people don’t support local, small businesses like VoVo’s will disappear.” But she concedes it’s also up to stores like VoVo’s to give people a reason to shop local. “We need to do things differently. We will slowly be changing VoVo’s direction and we want local ladies to shop with us. I’m keen to hear what customers want.”
Friends with the two previous owners, Pene has been drawing on their advice to ensure Vovo’s hits the mark. She’s bringing in timeless garments to complement the latest high fashion trends and introducing labels that appeal to a broader market. “Our focus is on feminine clothing that can be worn every day or for special occasions. We really love versatility and showing ladies how to get the most from their garments; dress it up or down. We are also broadening our size range and prices, with something to suit most tastes and budgets.”
VoVo’s Boutique has everything you need to complete an outfit, including shoes, hats, jewellery, headbands, fascinators and handbags. They have a small stylish range of gifts and homewares. VoVo’s offer complimentary gift wrapping and they are the exclusive stockist of Australian-made Ecoya products in Bundaberg.
Try it on!